The Southeast Asian Diaspora (SEAD) Project is a Minneapolis-based nonprofit organization with the vision of a group of Southeast Asians using language and storytelling as a way to connect and understand critical current issues. As the Communications and Digital Designer, I used set style guides to help gauge the community and strategize a communications plan.
Digital Strategy
The organization hosted many community-focused events and crafted many projects and campaigns to help the community understand and learn more about current issues while working towards having a deeper understanding of their heritage and the community at large. With many ongoing projects and events, styles were created per campaign. Here are some major campaigns I help expedite social strategy and create graphics for.
Icon Illustrations
In addition to communications design, I also help develop digital icons for "cultural organizing" initiatives. The purpose of icons is to use them as identifiers for community events. With the design, we wanted to showcase SEAD's illustrative storytelling brand. Each icon created represents a critical issue: abolition, economics, education, immigration, pandemic relief, safety & healing justice, and Southeast Asia.
Product Photography
These are images I helped photograph and direct to promote cards illustrated by Southeast Asian Artists'. The display is to showcase available cards in stock.
