In celebrating 50 years, I partnered with Christina Vang, Lead Graphic Designer, to develop a 50th-year identity for The Loft. As the Concept Designer, my role for this project was to help create a style, build assets, and photograph elements to add to the 50th-year identity.
Assets that I helped with include: crafting butterfly cut-outs; photographing and editing artifacts; building collages; building an asset library; and designing brand layouts to inspire and guide The Loft in the use of the assets.
